Where the proof is...

**YouPlusSleep**

A start-up e-commerce brand. As acting CMO, I led brand development, strategy, positioning & creative along with GTM (launch) strategy and execution of all creative assets.
Project cost: CONFIDENTIAL*

Privé ReVAUX

A start-up fashion disruptor brand with a high-powered celebrity partners. Crafted and executed production on a complex celebrity-driven content initiative for disruptor fashion brand. Created over 30 video and rich media assets.

The campaign contributed to monster sales figures: $1MM+ per month in sales at launch

Project cost: CONFIDENTIAL*

*Not including celebrity fees

Made at Sister/Mekanism

Smule Sing!

A wildly popular mobile app (like Tik Tok for singing). Developed creative brief, strategy and creative concepts for a :30 TV spot with a nimble team and executed celebrity talent-driven production with "in-house" talent.

Project cost: CONFIDENTIAL*

*Not including celebrity or music licensing fees

Made at Sister/Mekanism

Zima (re)Launch

A brand that needs no introduction (if you grew up in the 80’s)… Crafted and produced (soup-to-nuts) a micro-campaign to help MillerCoors tap into '90's nostalgia and re-launch Zima with a small in-house team.

The campaign generated 167 total media placements and 53 broadcast mentions of the Brand including the opening monologue of Jimmy Kimmel Live!

The Zima microsite landed more than 92,000 unique monthly visitors and the Zima page earned more than 28,000 Facebook fans and generated more than 5,000 shares of campaign content.

PRODUCT = SOLD OUT

Project cost: CONFIDENTIAL

Made at Sister/Mekanism

HVMN Keytone

A biohacking start-up. We developed creative and executed production on an anthem web spot with a creative director team for an SF-based biohacking company's flagship product.

Project cost: CONFIDENTIAL

Made at Sister/Mekanism

Stella Artois Host Beautifully

A premium AB Inbev brand. Created a complex digital content campaign for Stella Artois, producing 26 unique pieces of content with 23 different celebrities & influencers. Execution included experiential components, editorials, still photography, cinemagraphs & video.

Project cost: CONFIDENTIAL*

Made at Protein

*Not including celebrity fees

wheat thins popped experiential

Led the development and production of the most ambitious launch for the venerated brand with Tool of North America - one of the world's top production companies.

Project cost: CONFIDENTIAL

Made at AKQA